A technique invented out of love.
The name comes from the movies. A catchlight is the small specular reflection of light in a subject's eyes — the thing that makes a portrait feel alive rather than flat. The technique was invented by cinematographer Lucien Ballard for his wife, actress Merle Oberon — a way of drawing light to what mattered most in the frame.
A catchlight is also known as an Obie. After her.
In Catchlight, your most important Take is called an Obie too. The one thing in your frame that is most important to you. Pinned. Elevated. Catching the light.
The name wasn't invented. It was found — the same way the technique was. And it felt like the right thing to build.
The small light that makes everything feel alive.